The goal of this project was to create a series of assets to promote Bell’s mountain bike line.
To kick off the campaign we launched an all encompassing MTB2019 video, highlighting all of the new graphics and models in the line.
For each helmet I created several different cuts for different platforms. The primary video was used for social media and sent to distributors to share on their channels.
Each video was cut down to a 15 second spot. These assets were used as pre roll ads on Youtube and Vital MTB.
Director, Camera, Editor, Content Strategy
Director, Camera: Austin White
Photography: Paris Gore