I was tasked with creating a series of 19 product videos for Bell Powersports and Bell Bike Helmets.
I wanted to create a new visual style; something that would push the limits for a simple product video. I chose a “floating in space” look that mimics 3D product renderings. This style took a lot pre-production planning, and post production masking to achieve. The final shots were composited with motion tracked text and overlays to call out relevant tech features of each helmet.
The content from this project has been utilized across all channels. All videos were soft launched on product pages, and shared with our distribution partners. On social media, Bell highlighted one product video each month.
Producer, Director, Camera, Editor, Animator